Do the work you’re meant to do with Dayforce
Discover the latest step in our brand evolution with our new campaign centered on the theme, "Do the work you're meant to do."
In February 2024, we rebranded our organization as Dayforce. We took this step because Dayforce represents our products, company, and community at its best. Even more, we believe our new brand amplifies our promise and purpose to make work life better.
Today, we’re taking the next important step in this journey with a new brand campaign centered on the theme, “Do the work you’re meant to do.”
This theme puts a spotlight on what so many of us face in our working lives – a growing amount of complexity that, at times, can pull and distract us from the contributions that make a discernible impact and add real value for our customers, our teams, and our organizations.
Complexity drains productivity, efficiency, and innovation. We talk to customers every day who are working hard to set up their teams and organizations for success, but they become mired in administrative burdens, operating across more than a dozen different systems that make work harder, more expensive, time consuming, and even soul crushing.
At Dayforce, we partner with our customers to create simplicity at scale inside their organizations. With AI-driven innovations across an industry-leading suite of HCM products and solutions, we help organizations realize their full people potential, operate with confidence, and unlock quantifiable value. And in doing so, we help them to do the work they’re meant to do.
We’ve approached this campaign with stories that we hope audiences find recognizable and relatable in ways that will crack a smile. Across it all, we believe lies a simple human truth: We all want to do the work we’re meant to do – the contributions that show what we’re capable of achieving and create value.
When we can do that, we know we can make work life better together.
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