It's time for leaders to lighten the load and do the work they're meant to do
Work doesn’t have to feel so heavy. That's why we shrank it – with a Tiny Briefcase.
Let’s be honest – work feels heavier than it should. You’re carrying complexity in your inbox, in your head, and across disconnected systems that were never designed to work together.
HR and business leaders tell us every day: you're being asked to manage more complexity, more uncertainty, and more responsibility than ever before – furthered by rapid AI evolution and ongoing macroeconomic volatility. You’re expected to move fast, protect sensitive people data, stay compliant, and prove ROI – all while the rules keep changing.
It’s a lot. And it’s heavy.
So in our latest brand campaign, we did something unexpected. We shrank the burden. Literally.
Introducing “Tiny Briefcase,” a campaign that builds on our commitment to help you do the work you’re meant to do without the unnecessary baggage dragging you down.
What stands out? Tiny bags. Microscopic briefcases. Backpacks that barely hold a pen.
And that’s the point.
We’re showing what it feels like to lighten the load — shedding the weight of unnecessary complexity by bringing your data, systems, and processes together with Dayforce. That massive burden of managing HR, pay, time and talent across fragmented systems? It shrinks. Because our single AI-powered people platform helps you carry only what matters: the work that makes a difference – driving compounding value for you, your people, and your business.
“Tiny Briefcase” is more than a campaign. It’s a reflection of the value our customers feel every day. It’s a commitment that we’re in this with you — not just to deliver technology, but to remove friction, reduce waste, and give valuable time back to the people doing the work.
So if you’re tired of carrying it all, we see you. If your briefcase feels overstuffed with tasks you shouldn’t have to own, we hear you.
And we built Dayforce to help you lighten the load — so you can lead more, focus more, and do the work you’re meant to do.
—Eric
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