PureGym, UK’s Largest Gym Operator, Selects Ceridian to Drive Digital Workforce Transformation

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August 9, 2021

Ceridian (NYSE: CDAY; TSX: CDAY), a global leader in human capital management (HCM) technology announced today that PureGym has selected Dayforce, Ceridian’s global HCM platform, to support its rapidly expanding operations and improve employee engagement. Dayforce will deliver value to PureGym employees through full-suite HCM capabilities, including workforce management, talent management, learning and development, and payroll.

With more than one million members and 3,000 employees, PureGym is the leading gym and fitness operator in the UK and the second largest gym operator in Europe. As part of its ambitious growth plans, PureGym wanted a mobile-first, always-on HCM solution to engage and empower its employees. PureGym also wanted an extendible platform, capable of supporting and expanding HCM and payroll, as operations grow globally.

“Our vision has always been to leverage innovative technology in everything we do. The Dayforce app allows our employees to engage with the platform wherever and on the go. The scalability of the Dayforce platform, combined with the support and service from Ceridian’s experienced team, will help us navigate today’s evolving world and thrive in the future,” said Eve Sukhnandan, Chief People Officer, PureGym. “Dayforce will help our leaders make better people and business decisions in less time, while empowering our team and putting our employees’ needs at the centre.”

“PureGym is an acclaimed organisation that understands the importance of prioritising their people, and we are incredibly proud they have chosen to partner with Ceridian to manage their human capital needs,” said Wendy Muirhead, Vice President, Ceridian Europe. “With Dayforce, PureGym will drive value creation through access to real-time workforce data and analytics. And with our award-winning mobile application, employees have access to Dayforce when and where they need it.”

To learn more about Ceridian’s modern cloud HCM software, visit

About Ceridian
Ceridian. Makes Work Life Better™.
Ceridian is a global human capital management software company. Dayforce, our flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management functionality. Our platform is used to optimize management of the entire employee lifecycle, including attracting, engaging, paying, deploying, and developing people. Ceridian has solutions for organizations of all sizes. Visit or follow us @Ceridian.

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